Our Story


Founded in 2006, Shades of New Jersey is a family owned & operated specialty sunglass chain servicing tourists and locals alike in Cape May, Stone Harbor, Avalon, Ocean City, and Long Beach Island. In our 6 distinctive retail locations, offering over 3,000 unique styles, our sales staff is professionally trained and knowledgeable in assisting you throughout your sunglass shopping experience. We are committed to providing our customers with the highest level of customer service that does not end until your satisfaction is met.